Woke Wisconsin spice company celebrated “Republicans are racist” weekend, but not MLK


The following contains editorial content which is the opinion of the writer. 

WAUWATOSA, WI- Law Enforcement Today was sent some information about a company that sells spices called “Penzeys” out of Wauwatosa, Wisconsin.

The owner of this company comes across as a self-important, social justice warrior who should probably do a bit of homework before he posts on social media.

He’s a big fan of Black Lives Matter and doesn’t like Republicans much. Probably doesn’t think too much of police either. 

This past weekend the CEO of Penzeys sent a newsletter out to customers in which he decided to rename the long Martin Luther King Jr. weekend the “Republicans are racist weekend” with the specific intent of angering Republicans in “honor” of Dr. King, Fox Business reported.


Now call us crazy, but is it really good business acumen to purposefully alienate potentially half your potential customer base? Bill Penzey seems to think so.

“Remember how Republicans, going against a mountain of evidence to the contrary, once again lied and said BLM wasn’t a peaceful movement but instead terrorists inciting violence throughout the country and then raced out to buy a crapload of guns because maybe they were finally going to get their chance to shoot a black person?” he wrote. “What a bunch of racists.”

Where to even start with this. Where was Penzey during the summer of 2020 when BLM protesters affiliated with Black Lives Matter, Antifa and other leftists were rioting in cities across the country, looting, burning, assaulting and yes, murdering people.

While one can claim that a majority of those who protested on behalf of BLM were peaceful, that doesn’t take away from the fact that most of the protests turned violent…very violent.

Penzey apparently doesn’t believe Americans have the right to defend themselves.

As crime spiraled out of control starting with those riots in 2020, and with police being defunded or officers either retiring or quitting outright, Americans (not just Republicans by the way) decided they needed to act to defend themselves.

In fact, statistics from the Firearm Industry Trade Association showed that in 2020, the demographic with the largest increase in purchasing firearms was…wait for it…black Americans, as Law Enforcement Today previously reported. 

The Director of Research and Market Development, Jim Curcuruto spoke to the increase in firearms purchases among blacks.

“The highest overall firearm sales increase comes from Black men and women, who show a 58.2% increase in purchases over the first six months of 2020 versus the same period last year.”

In fact, according to Politico, the African American Gun Association founder Philip Smith said the rise in ownership of firearms among black Americans was due to a perceived lack of safety.

“The days are over of African Americans sitting around singing Kumbaya and hoping and praying that somebody will come and save them. We’re gonna save ourselves. And any politician that wants our vote moving forward, they better be on the side of our thinking otherwise, you’re not gonna get our vote. We’re not gonna be sheep anymore.”

Two men arrested and charged with the attempted murder of a Chicago cop after shooting him during a traffic stop

Continuing with the CEO’s unhinged rant, he further said:

“…remember how Republicans did all they could to derail that success [Black Lives Matter riots] by trying to drown out BLM’s message with shouts of all lives matter, and blue lives matter, and lying about the leaders of BLM being Marxists and Communists?” [emphasis added]

“Lying about leaders of BLM being Marxists?” Here’s a quote from one of the founders of BLM, Patrisse Cullors, who in a 2015 interview said:

“The first thing, I think, is that we actually do have an ideological frame. Myself and Alicia in particular are trained organizers,” Cullors said in refer to another BLM co-founder, Alicia Garza.

“We are trained Marxists. We are super-versed on, sort of, ideological theories. And I think that what we really tried to do is built a movement that could be utilized by many, many black folk.”


So Mr. Spice Girl—who lied about what?

Penzey then went on to offer to give away “10 little but powerful BLM stickers with any purchase” this past weekend, along with donating $2.00 from the sale of certain of his probably overpriced “specialty” spices.

Woke Wisconsin spice company celebrated "Republicans are racist" weekend, but not MLK
Penzey’s Spices goes on unhinged rant against Republicans-YouTube screenshot

He continued:

“And I get it. If you are a Republican voter you are now cheesed off. You were promised that there would never be any accountability for your support of the party of open “textbook” racism. Sorry but for the betterment of all Americans, you included, we’ve decided to end that rule.

And I really don’t care what your race is or how many of your friends ‘happen to be’ whatever. None of that excuses you.”

Penzey gets so much wrong in his unhinged rant that it leads one to wonder what illegal substances he mixes in with the spices he apparently snorts too much of.

Had Penzey any grasp of American history, he would know that it was Democrats, not Republicans who oppressed blacks, who voted against every bit of civil rights legislation up until the 1970s.

Penzey ignores the fact that Barack Obama, a biracial man was twice elected president of the United States. He dismisses the fact that black representation in legislatures from states to Washington, DC are at their highest number ever.

He speaks of gerrymandering to lower “the value of minority voters down into a small fraction of the value of white votes in state houses and in the US House of Representatives,” without showing where or how he comes to that conclusion.

A clear sufferer of Trump Derangement Syndrome, he then repeats that lie that Trump said that all “Mexicans are rapists and murderers” and said that “the racist label is one you will deservingly wear every day you stand with them. Get used to it, or maybe instead, become a better person.”

The full context of Trump’s remarks made in 2015:

“When Mexico sends its people, they’re not sending the best. They’re not sending you, they’re sending people that have lots of problems and they’re bringing those problems. They’re bringing drugs, they’re bringing crime. They’re rapists and some, I assume are good people, but I speak to border guards and they’re telling us what we’re getting.”

A few days later, Trump expanded on his remarks:

“It’s about safety. Some of the people coming here are very violent people, not all.”

So, while Penzey focuses on one statement made by the former president taken completely out of context, he ignores the dozens of times Joe Biden has made what are clearly racist comments.

Penzey comes across as nothing less than a far-left idealogue, pushes far-left talking points and begs his customers to “knock[ing] on every door possible before 11.8.22 to turn out every last vote to save our democracy.”

Penzey is also a raging hypocrite. For all his railing about Republicans being “racists,” Penzey himself doesn’t have a single store in the inner-city area of Milwaukee, according to Wisconsin Right Now. That area of Milwaukee has the state’s largest black population.

The outlet notes that most of Penzeys’ stores “target largely white, affluent suburbs (like Delafield) or even a rural Wisconsin outlet mall (Johnson Creek).”

The one Penzeys store located in the city of Milwaukee is located downtown in the city’s business district. It also notes that Penzey homes a million-dollar home in Wauwatosa, Wisconsin and the company’s headquarters is likewise located not in Milwaukee but in Wauwatosa.

One might think that if Penzey is so concerned about blacks that he would open one of his stores in the inner parts of Milwaukee, employing the people whom he claims are victims of racist Republicans.

Face it…Penzey is a virtue-signaling, liberal hypocrite.

So, if you’re looking for some rubs for those ribs or spices for your chili without unhinged, leftist, woke politics, let us recommend Frag Out Flavor, a veteran-owned spice company out of Colorado.

“We provide America-loving patriots with quality seasonings for meals that bring families together,” their website reads.

Or how about the aptly named #FJBbq Seasoning? See what they did there?

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