Los Angeles CA –Trader Joe’s advertises itself as a neighborhood grocery store and has locations around the United States. The stores are known for their lighthearted humor and a way to market their products in a unique manner.
Apparently, their brand of humor did not seem funny to a 17-year-old child who decided to start a petition to get them to change the name of some of their products in which she, in her 17 years of life experience, deemed to be racist.
For some unknown reason, the company initially took the petition seriously, until they had a change of heart, and said they will in no way change what they do because of a petition.
Earlier this month, a high school child, clearly with way too much time on her hands, decided to fight for the cause of ‘racist’ branding of store products.
This ‘warrior’ of packaging created an online petition through Change.org in which she claims that some of their packaging “perpetuates harmful stereotypes.”
Her examples, “Trader Ming’s is used to brand the chain’s Chinese food, “Arabian Joe” brands Middle Eastern foods, “Trader Jose” brands Mexican foods,” etc.
The child also takes issue that the founder of the company named his store Trader Joe’s because he took inspiration from a book and a Disney ride that she believes romanticizes “Western Imperialism and fetishizing non-Western peoples.”
The girl believes that the Disney ride, for which was a partial reason for the store name, is racist because “it displays caricatures of non-Western peoples alongside exotic animals, as an attraction at a theme park to be gawked at.”
Perhaps she has never been to Disney or any other theme park (may explain a lot), but ALL attractions, regardless of what they are about are made to be ‘gawked at.’ And, when did any particular race standing alongside exotic animals equate to racism?
Initially, a representative of Trader Joe’s seemed to cave into the pressure from the child and her few thousand signatures (just over 5 thousand as this article is written).
Kenya Friend-Daniel released a statement saying:
“While this approach to product naming may have been rooted in a lighthearted attempt at inclusiveness, we recognize that it may now have the opposite effect – one that is contrary to the welcoming, rewarding customer experience we strive to create every day.”
Initially, the child probably cheered she had won her hard fought battle of typing words into an online forum as a product warrior, only later to find that Trader Joe’s had changed their mind and decided to stand their ground.
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It appears that the customer’s of Trader Joe’s had their own voice in seeing the names of products being changed because a child demanded it. They said:
“A few weeks ago, an online petition was launched calling on us to “remove racist packaging from [our] products. Following in accurate reports that the petition prompted us to take action.
We want to be clear: we disagree that any of these labels are racist. We do not make decisions based on petitions. We make decisions based on what customers purchase, as well as the feedback we receive from our customers and Crew Members. If we feel there is need for change, we do not hesitate to take action.
Recently we have heard from many customers reaffirming that these name variations are largely viewed in exactly the way they were intended – as an attempt to have fun with our product marketing. We continue our ongoing evaluation, and those products that resonate with our customers and sell well will remain on our shelves.”
A quick look at this child’s online petition shows that she added an update with the latest release from Trader Joe’s. In it, she points out the obvious, at one point it appeared that she had won the battle, and the second statement showed she lost the war, but she seems confused with losing.
“Given the contradictory nature of these statements, we ask that Trader Joe’s clarify which ethnically branded products will be modified.”
Perhaps she did not really grasp the line of “We do not make decisions based on petitions,” or “those products that resonate with our customers and sell well will remain on our shelves.”
If more companies would stand their ground against the people who will call anything offensive, these types of incidents will stop. Hopefully, Trader Joe’s will not even dignify the child’s question with any type of response, they owe her no explanation nor any attention, she has received far too much already.
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I feel like not a single day goes by where I’m not shaking my head… wondering what the heck happened to my country. Trying to figure out how the loudest, rudest, nastiest people in our country suddenly got corporate America and millions of citizens to absolutely pander to them.
Let’s face it – we’ve been dealing with this “politically correct” garbage for years. We’ve all been walking on eggshells, trying desperately not to offend people.
And guess what? It wasn’t good enough. So why are we even going to bother trying?
In the last couple of weeks, I’ve learned that the following things apparently make me a racist:
- Drinking milk
- Playing chess
- Listening to country music
- Drinking American beer
- Eating red meat
- Being Christian
- Being a white male
- Voting for President Trump
- Having an American flag in our yard
- Having a thin blue line bumper sticker on my car
Here’s the thing. I ABSOLUTELY believe we should judge people. But I don’t believe we should judge them based on what they look like – we should judge them on how they act.
If they are jerks, they should be called out. If they are criminals, they should be arrested. If they are corrupt politicians, they should be removed from office.
But we’re dealing with a country that’s so upside down that we are told you shouldn’t judge someone by the color of their skin (agreed, for the record), but you should judge them based on their job (police officers).
I watched a guy literally almost killed because he said “white lives matter” (true) by white people holding up “black lives matter” signs (which is also true). And yet we’re supposed to just ignore the hypocrisy of that, because if we don’t, we’re apparently racist.
Yeah, process that – and you’ll realize I’m right. It’s dumb.
Now we’ve got Live PD and COPS taken off the air, because God-forbid they show the dumpster fire that police officers deal with every single day.
I’m sick of it. And I know you are as well.
So we’re stepping up to fill the void – because, quite frankly, someone has to. And it seems as if far too many people these days lack the intestinal fortitude to do anything that SOMEONE in this world might take offense to.
You’ve probably heard about LET Unity.
We launched it last year to bring civilians and civil servants together. To tell the stories behind the uniforms. And, quite frankly, to show you the stories and videos that were regularly being shut down on Facebook, Instagram, LinkedIn and YouTube.
We’re doubling down.
If companies are going to be too afraid to show their support for law enforcement, we’ll do it for them. And we’ll continue to bring together a community of supporters.
Most of our writers are either active or retired law enforcement. We have contributors who were shot, stabbed and run over in the line of duty… along with their loved ones and supporters.
The revenue Law Enforcement Today generates helps to support them and helps to continue to give a voice to officers who are being attacked and silenced across America.
Over the coming months, we’ll be launching a new series of video content showing the actual challenges that law enforcement officers around the country face. We are unapologetically pro-law enforcement and we are looking for others who feel the same as us… but can’t be as vocal.
If you’re wondering the kind of stories we feature… here’s a look at some of what you’ve missed – and some of what’s to come.
The first officer in the door at the Pulse nightclub shooting.
Emergency responders from the Parkland shooting.
The bomb squad that responded to the Aurora movie theater massacre.
Survivors of the Dallas five killings.
The first Marine Guard hostage in the Iran crisis.
The CIA agent who started a counter human trafficking company.
World War II veterans.
And so, so much more.
The membership is less than the cost of two coffees a month, and those who sign up for an annual membership will get some surprise bonuses in the mail. We decided to charge a nominal fee so we could take the proceeds and reinvest them into capturing more of these stories.
Yes – it was free to watch Live PD and COPS. And look at how that turned out once the networks caved to police haters.
The revenue we make helps provide for officers and their families and helps bring a TRUE voice about what’s happening in America.
We have a problem in society. Censorship has created an existential threat to democracy. But even worse is the risk we run that some of these incredible stories of patriotism, hope, faith and our Sheepdogs would be lost.
We hope you’ll join us in this journey, knowing that your membership is going to give a voice to those who have been silenced for so long.
We are battling over the very soul of our country. We are fighting for our families. And we’re on the brink of losing America.
Think about this for a minute.
While you were fighting over who among you was more “woke” and which company to boycott … we lost our country.
While you were arguing with coworkers over who would leave the country first if Trump/Biden were elected, the “American Dream” perished.
Don’t believe me? Then perhaps ALL is lost. And I can prove it all to you through the eyes of a child.
The screens around our house in the past couple of weeks stand in stark contrast to what’s in front of them.
The television … the laptops … the iPads … the cell phones … filled with images of the riots. The violence. The hatred.
Just a few months ago, when everyone was working from home – or unemployed – signs were put up around the community thanking police. People cheered and put out Tweets and Facebook images of first responders doing “birthday parades” for little kids.
Now, angry Americans are taking over police departments, shooting cops, pelting them with bricks and bottles of urine and demanding that we abolish them. The images are on certain channels – others ensure you just see the “peaceful protestors”.
Broadcast on the same tv stations are the sounds of tone-deaf leaders. Of anger. Of hatred. Of hurt. Of fear. Of race-baiting, dividing rhetoric and alienation.
In front of those screens run our little daughters.
They are the greatest blessings a young family can have. Filled with innocence, love, joy and our hopes for the future.
What brought a lull in that media noise?
Hearing our pastor give a sermon.
He usually preaches about love. Faith. Hope. But there was a different dynamic in this message.
There was a different energy.
This time, he talked about the end of times.
He’s far from being an alarmist. Just the opposite. But this particular service, he spoke deeply and heavily about being prepared. “For we know not the hour … ”
He wasn’t trying to frighten people. But he also understood that he couldn’t be tone-deaf to the deep concerns of his flock.
It’s hard not to be afraid. It’s hard not to have an underlying anxiety. It’s hard not to wonder and pray over whether your children will have the same opportunities you did.
Growing up, I paid close attention in history class. And I’ve always felt a very deep sense of patriotism. I’ve always felt great respect for my country and believed that if, God forbid, we ever faced World War III, America would once again triumph.
Perhaps my fear, and the anxiety of so many others, is that we were wrong.
We were wrong because of one simple line that I believe may have been written wrong. It should have read, “One Nation, Divisible After All.”
Have we ever faced a time when our country was so polarized? Have we ever faced enemies so dangerous? Have we ever been on such a precipice that a frightening and painful energy radiated through each of us, tying us together in some disturbing, unifying, powerful and yet simultaneously divisive way?
I’m angered to see that we live in a country where we have gone soft. We’ve become hypocrites, and we’ve become pansies.
We forget that our grandfathers stormed beaches to protect freedom. Instead, we demand that the freedom now come in the form of a shelter from hearing words we don’t like.
Our friends and family alienate us because of who we vote for.
We try and put companies out of business because how DARE they not support the Marxist organization Black Lives Matter.
We doxx people and put their families in danger because they dare to support law enforcement.
We don’t question it when ‘leaders’ tell us to stay away from church. Stay away from family. Stay away from friends. Wear a mask. Don’t worry about not having a job. And we don’t bat an eye as the country rapidly marches – or rather sprints – towards the socialism that’s the destruction of a nation.
We give out trophies to kids who come in 8th place. Eighth freaking place. And then we let them take over part of an entire city – Seattle – and play house, allowing rapes and murders to happen in the city while police are kept out.
We dig up the graves of people who have been dead for a hundred-plus years because they had something to do with the Confederate flag, and that offends someone NOW. Then we destroy statues and give “get out of jail free” passes to the people who did it. LITERALLY get out of jail free passes. We have celebrities and politicians starting funds to bail criminals out of prison.
We allow politicians to hijack the country and spend our tax dollars chasing their personal agenda of impeaching a President simply because they don’t like him. Then we have the party that’s supposedly the same as the President who sit around silently while the country burns. It seems as if both parties forgot what they were supposed to be doing and whom they are supposed to be representing.
We pick sides and parties and teams and defend them to the ends of the Earth, ignoring the facts, pointing the fingers and hoping someone else will cover the cost of our skyrocketing and borderline pointless health insurance.
We talk about the number of homeless vets who we have to feed and clothe and house when it’s convenient for us to leverage them like pawns in a game – yet tomorrow, so many will forget to feed and clothe and house them.
We ignore the simple facts about our dangerously open borders and the lack of a vetting process for refugees, then we stand in horror as ISIS attacks and we ask our politicians how they could have let this happen. And then, of course, we put a fast lane in for more to cross the border.
We put in place more gun laws to prevent the bad guys from doing bad things. Because for some reason, we believe that bad guys give a damn about laws and that giving them an open shooting range on a military base or school campus will somehow protect our citizens. But then we completely ignore the massive problem of mental health in this country. We’re more worried about the tool than we are the person.
Hell – not only do we ignore the problem of mental health – we double down on it but crashing our economy, putting millions out of work and then confine them to their homes.
We cry out that police are our enemies … and then we beg them to protect us from the likes of ISIS.
We are talking about DEFUNDING police while telling them that they do a lousy job training. Because the solution to that is making sure they have less money, right?
We have a massive audience talking about ABOLISHING police.
Let that sink in.
We celebrate court rulings with rainbow flags that speak volumes about how far we’ve come and how inclusive we are as Americans … then we tell our neighbors to remove their American flags and stop saying “Merry Christmas” and “Happy Hanukkah” because it offends us.
We send billions of dollars overseas to help the homeless in impoverished and war-torn nations while we cut the funding for our own food banks and homeless programs.
We get into fistfights about “under-inflated balls” while gorging ourselves on beer and wings at football games … while millions of Americans wonder how they’re going to pay their mortgage and put food on the table for their families.
We fight tooth and nail over whether someone dying of stage four pancreatic cancer should be allowed to use medical marijuana while drugs like heroin are running rampant in our schools.
Schools that apparently kids will have to wear masks in, if they ever reopen.
We teach kids that there should be no boys section or girls section at the store, but our kids notice that we won’t sit down with our neighbor for a beer because they have a different skin color and we’re too busy fighting over what is and isn’t racism.
We hold massive rallies demanding $15/hour for flipping burgers … but we sit quietly on the sidelines when our men and women protecting our country who make $11/hour aren’t getting paid because Congress is debating their funding.
We’re told if you go to a protest over the government shutting down your business, you’ll be arrested because it’s a health threat. We’re told if you go to a Trump rally, you don’t care about making people sick. We’re told if you go to a violent riot and torch buildings, you’re a social justice warrior.
We’re terribly focused on what matters to us as individuals. Marriage. Cell phones. Birth control. On and on and on. We’re so worried about what matters to “me” that we forgot that in order for us to have a “me” … we have to first have an “us.” A safe “us.” A unified “us.” An “us” that can at least find some kind of middle ground.
Tomorrow is a new day. So tonight, before bed, we pray … just a little harder, perhaps, than we’ve prayed before.
We put our daughters to sleep and shut off the television. The internet. The phones. The iPads. All screens but the black and white monitor where we can see nothing but innocence.
And for a moment, just one fleeting, precious moment, we’re once again one nation, under God, indivisible, with liberty and justice for all.
We hope you’ll join us in this journey, knowing that your membership is going to give a voice to those who have been silenced for so long.
We will not be silenced. You shouldn’t be either.
God bless you all, and God bless America.
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