Over the years, we’ve had departments across the country talk to us about doing “recruiting” videos for them.

They all want something fun, edgy, and different.  Which is, of course, exactly what would never be approved by the powers that be.  And that would explain why your recruiting videos are still all played on a VCR.

The nice thing about working in the private sector is that we can do whatever we want, and we don’t have to worry about being yelled at by the Mayor.

And so today I thought I’d share with you some of our hiring practices at our companies… The Silent Partner Marketing and The Whiskey Patriots… that might make even the most old school guys jealous.

  • We are making prospective employees compete for a job… and letting America decide who we should hire. We were sick and tired of lousy candidates and the interview process, so we figured we’d flip the tables.

  • To qualify for an interview, you don’t just have to have the right resume… you also have to pass The Snowflake Test. About half of America melted when they heard about this one.

  • For the high-level management positions, the final part of the interview process is a high stress interview with me. But we’re not talking about high stress as in tough questions.  We’re talking about the interview taking place while being submerged underwater, shot around a racetrack at 150 mph, on a shooting range, skydiving and more.  If you can perform under that kind of pressure, chances are you’ll do well.

  • Employees can trade sick days for shooting days. Or, as we lovingly refer to them, ‘merica days.  We provide the range and the freedom tools.  They can also trade in a second sick day to bring their significant other on our dime… and their kids can join them for free.

  • We have an unlimited supply of alcohol. We are basically an HR Director’s worst nightmare.  Which is, of course, why we fired our HR team.  We’ve got a 30-foot bar in the office broken into three sections – one honoring police, one honoring fire/EMS and the other honoring our military.  We are launching a happy hour once a month on us for those patriots… and those who appear on our show The Real Man Show.

  • We have a Whiskey Wall. Perhaps the title “Whiskey Wall” doesn’t do it justice.  More like “Whiskey Studio”.  This is where the series “Behind the Uniforms” takes place.  Active or retired emergency responders or veterans come to our studio and bring a bottle of whiskey.  We share a drink and they talk about a good day on the job and a lousy day.  It’s how we help humanize them.  Their name then goes on the bottle and the bottle goes on the wall.  We’ve also taken the show on the road to capture some of the stories of these patriots and traveled to 32 states this year to do so.


I’m sure there are some of you reading this right now who have been in law enforcement for years who are absolutely cringing at the potential liability of all of this.  But think about it for a second.

While I’m not suggesting officers be allowed to drink on the job, wouldn’t it go a long way to help morale if you could trade sick days for shooting days?

Or if your department had a better vetting process to make sure rookies were capable of cutting their own meat before handling a gun?

You can’t fix the lousy state that your department is located in.  You can’t change the anti-police attitude that’s taken over the mainstream and social media.

But are there steps that your department could take to make morale just a little better?  We’d love to hear them.  We might just feature them in an upcoming article.

And just curious… anyone out there that wants to take The Snowflake Test?

Kyle S. Reyes is the National Spokesman for Law Enforcement Today, founder of The Whiskey Patriots and Chief Executive Officer of The Silent Partner Marketing. Reyes is also an acclaimed keynote speaker on patriotism and leadership, entrepreneurship and marketing by storytelling. You can follow him on LinkedIn and Facebook