The Kellogg Company is the maker of Frosted Flakes. We’ve all heard Tony the Tiger say, “THEY’RE GRRRREAT,” a thousand times.

Apparently that is not all they think is great.

The W.K. Kellogg Foundation, which maintains strong financial ties to the Kellogg Company, has provided at least $930,000 in support of the controversial work of the Black Lives Matter (BLM) organization according to Breitbart.com.

The Foundation’s website listed the financing.

Aaron Klein, Breitbart’s Jerusalem bureau chief and senior investigative reporter, indicated it includes a June 1, 2016 grant to the International Development Exchange, which is in a contractual relationship with BLM to process donations for the group.

The Associated Press reported the International Development Exchange, also known as IDEX, “has been acting as a mostly unseen financial arm of Black Lives Matter, with the ability to receive grants and tax-deductible donations on the group’s behalf.”

“More recently, the relationship evolved into a contractual partnership that will run through at least mid-2017,” the AP reported.

According to the Foundation’s website, the purpose of the $900,000 grant was to:

Enhance local and place-specific interventions to address issues impacting the lives of Black community members, families and children by building the infrastructure and capacity of the national #BlackLivesMatter to support and strengthen their local chapters’ organizing capacity.

The Breitbart reports confirmed on June 1, 2015, the W.K. Kellogg Foundation provided $30,000 to the Praxis Project, Inc. to support, according to the charity’s website, “the inaugural BlackLivesMatter Chapter Retreat.”

Apparently, Klein’s investigative report bothered someone at the W.K. Kellogg Foundation as they pulled their ads from Breitbart, explaining the company’s 45-million monthly readers are not “aligned with our values as a company.”

In response to W.K. Kellogg Foundation, Breitbart launched a #DumpKelloggs petition and has called for a boycott of the famous food manufacturer.

Breitbart News Editor-in-Chief Alexander Marlow encouraged the boycott of Kellogg products:

Breitbart News is the largest platform for pro-family content anywhere on the Internet. We are fearless advocates for traditional American values, perhaps most important among them is freedom of speech, or our motto “more voices, not less.” For Kellogg’s, an American brand, to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice. They insult our incredibly diverse staff and spit in the face of our 45,000,000 highly engaged, highly perceptive, highly loyal readers, many of whom are Kellogg’s customers. Boycotting Breitbart News for presenting mainstream American ideas is an act of discrimination and intense prejudice. If you serve Kellogg’s products to your family, you are serving up bigotry at your breakfast table.

 The W.K. Kellogg Foundation was founded in 1930 by breakfast cereal pioneer Will Keith Kellogg, and has gone on to become one of the largest philanthropic foundations in the U.S. The stock continues to fuel the foundation.

The foundation’s website relates some of the strong ties between the charity and the company, both of which are based in Battle Creek, Michigan:

The foundation receives its income primarily from the W.K. Kellogg Foundation Trust, which was set up by Mr. Kellogg. In addition to its diversified portfolio, the trust continues to own substantial equity in the Kellogg Company. While the company and the foundation have enjoyed a long-standing relationship, the foundation is governed by its own independent board of trustees. The foundation receives its income primarily from the trust’s investments.

With funding like this, BLM will remain a major player every time there is a controversy involving law enforcement.