Just like a scene straight out of the hit TV show Breaking Bad, blue meth has popped up in small towns throughout the United States.

Police in Litchfield, Illinois were shocked when they recently recovered 10 grams of blue meth from an arrest. Not sure what was in the substance to give it its blue hue, they took the opportunity to warn the public about the dangers of methamphetamine.

But DetectaChem Inc.’s Greg Giuntini says it’s just a clever trick and a smart marketing play from dealers.

“Breaking Bad popularized blue meth as being extremely potent. But that’s usually not the case,” he said.

“Cooks have just begun adding blue food coloring to their batches. They know people will recognize the color and assume it has a higher purity. But in most situations it’s actually far less pure, but it’s good marketing.”

According to Giuntini, turning their product blue allowed dealers to get away with making cheaper meth in a cheaper fashion that had far less purity, but users would quickly gravitate towards it… until word gets out about potency.

“Addicts are usually very enthusiastic about their drug’s purity level, so after just a short time of blue meth on the streets, they’ll figure that it’s not the way to go.”

“Purity is all about clarity,” Giuntini says, “the less cloudy, the better the product. Blue does not equal better. Cartel meth coming across the border literally looks like shattered glass,” he noted.

Police in Arizona seized 140 pounds of blue meth at the end of February. (Quartzsite Police Department)

DetectaChem has revolutionized the way that law enforcement officials can test for dangerous narcotics and explosive substances, providing extremely accurate results while keeping the user safe from dangerous substances like fentanyl.

The DEA has reported that even in the midst of America’s struggle with opioid addiction, meth is making a comeback.

Ounces of product that used to sell to undercover agents for over $1,000 are now being reportedly being sold for between $250 and $450.

Police in Quartzsite, Arizona also had a recent run in with the blue stuff. Authorities seized 140 pounds of blue meth from a traffic stop at the end of February, with the Sheriff’s Captain noting it was dyed that way for ‘marketing’ purposes.