There are two terms you need to be familiar with.

The first one is called “virtue signaling”.


“The action or practice of publicly expressing opinions or sentiments intended to demonstrate one’s good character or the moral correctness of one’s position on a particular issue.”

The second term is “market segmentation”.

It’s the technical definition for what Nike is doing.  Figure out who is most likely to buy your products.  Pander to them.  Insult the rest of the country while doing so.  Make gobs of money.  Offer that money to companies like Law Enforcement Today to fix your image.

Well, that’s not going to work with us.

Law Enforcement Today, which has been law enforcement owned since its inception ten years ago, has a message for Nike:

“Kiss our patriotic asses.”

Nike has incredible amounts of advertising dollars.  And on this July 4th, we are proud to announce that under no circumstances will we accept a penny from their company to advertise on Law Enforcement Today.

Integrity has a price, Nike.

Here’s the thing.  We will not entertain an advertising contract from you because you don’t deserve to put your mediocre, social-justice-pandering, sweatshop loving products put on the bodies of the warriors who hold the Thin Blue Line.

We get it.  We see you flashing your piles of cash in front of advertisers.  We just don’t want it.  You can’t buy our loyalty.

As a veteran of the United States Military wrote on Law Enforcement Today earlier this week:

While Nike has not officially announced it, Colin Kaepernick has been named the Executive Vice President of the Strategic Planning for Product Development and Placement Division.

His first corporate decision was to recall all the Nike Air Max 1 Quick Strike Fourth of July shoes.

Why? This shoe, which was nicknamed the Betsy Ross Flag sneaker, has an American flag on the back. To be more specific, it has the original American flag, as credited to Betsy Ross for the design.


Kaepernick said that Nike should not use that version of the flag, as “he and others consider it an offensive symbol due to its connection to a time when slavery was legal.”

Ironically, Kaepernick is better known for being the individual that started the ‘kneeling’ movement in the NFL that has now spread to other sports than for anything he actually did on the field.

The same man who donates money to the family of a cop killer.  The same man who wears “pig” socks to protest the police.

Sorry, Nike.  We can’t be bought.

There are literally tens of thousands of patriotic companies out there that we and patriotic Americans would rather support.  Family owned businesses that ACTUALLY love their country.


That’s why we’re also proud to announce that we’re rolling out a new way for businesses to be able to partner with Law Enforcement Today to not only advertise their company, but to show their love and support for those who serve and protect.

Ten years ago, Law Enforcement Today was launched to share stories that impact the law enforcement community.  In the few years, we’ve become one of the largest online homes of law enforcement in America.  But over the years, that mission has grown. And we’re now proud to announce the launch of LET Unity.

We have an audience that now reaches more than 25 million people per month.  It’s comprised of active and retire law enforcement and their supporters.  That’s why companies like Nike want to advertise with us.  But it’s also why we’re so picky about who we allow to advertise here.

It’s a passionately patriotic following.  We make sure to serve that audience by sharing not only first-hand accounts of what it takes to protect America, but we also touch on the topics that hit home for everyday Americans who want to keep their families safe.

To mark ten years, we’ve rolled out two new exciting opportunities.

  • The first is LET Unity,our new streaming service. Think of it like the Netflix of the real world, with original programming build around the stories of emergency responders, veterans and everyday Americans.
  • We’ve also launched a business membership like you’ve never seen before. It’s putting businesses directly in touch with the consumers they are looking to sell to and allows companies to leverage our incredible reach.

There are so many companies out there that support emergency responders and veterans.  There are also many that are OWNED by these warriors and their families as well.  We wanted to be able to support both.

Members of our LET Unity Business program finally have a chance to start competing against the “Goliaths” of the world.

Law Enforcement Today Business Membership Program

Here’s what our members get:

  • Custom page built out on for your company:
    • Inclusion of information about your business, photos, videos and more.
    • The ability to post up to five open jobs per year.
    • Authorization to publish three press releases for your company right onto our main website.
    • List training or upcoming events for your company.
  • Tremendous search engine optimization (SEO) for your company by being a part of one of the largest online homes for law enforcement and supporters in America.
  • Access to be able to consume all of the content on our streaming platform.
  • A discount for your products and services passed along to our members, if you wish. This will get you into a special monthly newsletter that will be rolled out.
  • 10% discount on all future advertising and marketing services for as long as you’re a member.
  • Consideration for entry into the Asset Trading Program through Government Training Institute as a vendor that will put your products or services into military and emergency responder units across the country.

To sign up now, click here or email [email protected].

Law Enforcement Today Individual Membership Program – LET Unity

For people looking to become individual members, they can sign up here to access tremendous amounts of patriotic content.

In case you’re wondering why we launched the individual membership, it’s because we felt the media wasn’t doing THEIR jobs.

We know, we know.  We’re not supposed to call out other media outlets.  It’s called “breaking the rules”.

But when it comes relentlessly defending those who hold the Thin Blue Line, forgive us for not giving a damn.

Let me give you an example.

The St. Louis Post Dispatch shared the livestream of a police officer dying earlier this week.  When we called them out on it, they deleted it – and replaced it with a character attack on the fallen cop.

They issued a canned “apology”.  Then one of their columnists wrote a piece attacking LE the same day.

Countless LET readers have messaged us about articles that “Police One” is sharing that are overwhelmingly….well, NOT pro-cop.  That’s what happens when you simply regurgitate Associated Press wires in the absence of actually caring about reporting on issues that impact law enforcement.

We’re seeing it again and again.  

The topics that actually impact the community of police and their supporters are being skewed or buried.

So we decided to take control of the narrative.

(Above: A preview of an episode of Law Enforcement Today’s weekly newscast.)

We’ve launched a new weekly newscast – Law Enforcement Today. In every episode, we take on topics of the week that impact the LE community.  It’s co-hosted by myself, representing the civilian side, and Lt. Ryan Shea from a Connecticut police department.  We bring on experts or contributors each week and focus on the TRUTH behind the stories surrounding the Thin Blue Line.

Each week, we’re putting a preview of the show on LET’s Facebook page and the full episode on LET Unity – accessible for free.

Click here to check out our first few episodes.

LET Unity is a new platform we launched to help bridge the gap between civilians and civil servants.

We started noticing the problems a couple of years ago.  Social media was scaling back the reach of content that it didn’t believe people should see.

Not that there was anything offensive about it.  We’re talking about pro-police videos, stories about patriotic Americans and more. 

And from our perspective, that created a huge problem.  We have some of the greatest warriors in the world.  Yet their voices and their stories were being buried.

The mainstream media, on the rare occasion that it would tell some of these stories, would give you only a piece of them.  They’d cram as much as they could into a 90 second segment, slap their bias on it and that was it.

We needed to fix it. And so we are.

Law Enforcement Today (LET) is proud to announce the beta launch of LET Unity – a new home focused on bridging the gap between civilians and civil servants.  We’ve merged with The Whiskey Patriots to massively expand content, rolling out hundreds of videos to members.

 Many of those in our focus groups dubbed it the “Netflix of the law enforcement community”.  But the truth is, it’s so much more.

The first officer in the door at the Pulse nightclub shooting. 

Emergency responders from the Parkland shooting. 

The bomb squad that responded to the Aurora movie theater massacre. 

Survivors of the Dallas five killings.

The first Marine Guard hostage in the Iran crisis. 

The CIA agent who started a counter human trafficking company. 

SWAT teams. 

Sniper schools. 

World War II veterans.

And so, so much more.

The membership is less than the cost of two coffees a month, and those who sign up for an annual membership will get some surprise bonuses in the mail.  We decided to charge a nominal fee so we could take all of the proceeds and reinvest them into capturing more of these stories.

On top of that, we’re opening up the platform to some well-known podcasters who are going to be joining the team with some incredible content soon.

We have a problem in society.  Censorship has created an existential threat to democracy.  But even worse is the risk we run that some of these incredible stories of patriotism, hope, faith and our Sheepdogs would be lost.

We’ll soon be launching a series of content with Concerns of Police Survivors (C.O.P.S.) to share the stories of survivors.  We will also be dropping a weekly law enforcement focused newscast that addresses some of the most important topics in the country… and helps bridge the gap between those who serve and those whom they serve.

On top of that, we’ll soon be rolling out a series of private discounts and special promotions to members only as a “thank you” for being a part of the family.

The beta platform is live and the apps for Apple, Android, Apple TV and Roku will be launching soon. 

We hope you’ll join us in this journey, knowing that your membership is going to give a voice to those who have been silenced for so long.

Click here to sign up. Welcome to the family.

We hope you’ll join us today in sending a message to Nike and other companies that want to insult America and her people: enough is enough.