Salvatore and Dana DeFranco were getting ready to open the doors of Battle Grounds coffee in Massachusetts this morning when they heard the latest news out of a Starbucks in Arizona. They were beyond angry.

Salvatore and Dana DeFranco of Battle Grounds Coffee

Salvatore and Dana DeFranco of Battle Grounds Coffee

 

Lest you missed it – here’s what happened.

Police enjoying a cup of coffee were kicked out of a Starbucks coffee shop in Tempe, Arizona on the Fourth of July.

Why?  Because a customer complained they “did not feel safe” with the cops present, according to reports.

The five officers were sipping coffee at the Starbucks before their shift started.  That’s when a barista asked them to move out of the complaining customer’s line of sight or else leave.

Battle Grounds Coffee

 

Sal is a former Navy SEAL. He and his wife, Dana, run a couple of Battle Grounds coffee locations in Massachusetts.  They have a strong online presence and are finalizing plans to open a half dozen more locations in the near future.  They were outraged over the news.

“These are men and women who serve and protect our communities every single day.  For someone to say they didn’t feel safe around them is ludicrous,” said Sal.

Dana, who oversees the daily operations at Battle Grounds Coffee, said the core problem was how the store handled it.

“You’re going to kick out five protectors because you have one person who can’t handle reality? Shame on that store.  If that happened in our business, not a single one of those officers would have had a bill… and we would have kicked out the complainer,” said Dana.

Battle Grounds Salvatore and Dana DeFranco

Battle Grounds Salvatore and Dana DeFranco

 

Sal pointed out the hypocrisy of Starbucks.

“In 2018, two black men who weren’t paying customers were arrested for trespassing after they refused to leave a Starbucks.  Starbucks turned around and closed some 8,000 locations for a business day to conduct ‘racial bias training’.  When does Starbucks plan on closing for a day to train their employees to respect law enforcement and our veterans?”

Dana expanded upon the value system of their company.

“Up until now, we espoused total inclusivity.  We would always welcome ANY paying customer, regardless of their race, sex, gender, sexual orientation, religion or profession,” said Dana.  “But this story made us rethink that.  From here on out, there’s personality type we do NOT want coming into our store – jerks.”

Dana and Sal were so upset over the news that they decided to do something about it.  For the entire month of July, they’re donating 50% of profits from ALL of their online sales to Concerns of Police Survivors (C.O.P.S.), an organization that supports the families of fallen officers.

“These men and women put on a uniform every single day and go into the community to protect us,” Dana said.  “We’re losing far too many of them.  Those are men and women losing their spouses… kids losing their parents… parents losing their kids.  We owe them a debt of gratitude.  And while some ‘coffee chains’ might not respect that, at Battle Grounds Coffee, we do.”

Sal said it’s time Americans toughen up.

“When I was a Navy SEAL, we learned about brotherhood.  We learned about service.  We learned about dedication.  We learned about TOUGHNESS,” said Sal.  “Men before us… and men and women today… run into the fight to protect those who can’t protect themselves.  And you’re going to be triggered by the sight of a protector?  Give me a break.  Get over yourself.”

Coffee is as much of a passion to Sal and Dana as America and service.  As a matter of fact, it was coffee that saved Sal’s life.

(Above: Sal DeFranco of Battle Grounds Coffee is featured in an interview for the Long Live The Veteran Brotherhood Series, started by Navy SEAL Sniper Eli Crane, the CEO of Bottle Breacher.)

Sal was in a coma for months after an accident when he was in the Navy.  It’s a miracle that he was able to pull out of it.  But his recovery was going slow – too slow.  

“My doctor asked me two things – are you working out?  Are you drinking coffee?  I wasn’t a coffee drinker, but my doctor pointed out that it was a natural upper,” said Sal.

Dana said that’s when the transformation happened.

“We started researching coffee and this new passion brought us together,” she said.  “We found it was helping his recovery, was helping our marriage and would be a mission for the two of us that we could use to continue a life of service – this time to bringing communities together.”

Now Sal and Dana use their coffee shop to give back to others.  They are involved in countless community organizations and non-profits. They spend their free time supporting numerous causes, and over the past couple of years Sal has been asked to travel across the country to give keynote speeches on his story.

(Above: Salvatore DeFranco from Battle Grounds Coffee speaks to wounded officers in Texas about PTSD.)

 

“Concerns of Police Survivors (C.O.P.S.) is one of the best organizations we’ve found in America to support law enforcement,” Sal said.  “While companies like Starbucks spit in the face of our police officers… we are proud to be able to donate 50% of our profits from online sales this month to a group that actually stands behind those officers.”

To learn more about their brand and their products, click here.

In the meantime, the Tempe Officers Association isn’t backing down when it comes to going after Starbucks.

Rob Ferraro is the president of the police union.  He said things like these seem to be happening more and more these days.

“It’s become accepted to not trust or to see police and think that we’re not here to serve you, and again, it goes back to — we take great pride of the level of customer service we provide to citizens, and to be looked at as feeling unsafe when you have law enforcement around you is somewhat perplexing to me,” Ferraro said.

The police union also took to Twitter to post a series of messages about what happened.

Cops: We were kicked out of Starbucks because a customer “didn’t feel safe” around us

“This treatment of public safety workers could not be more disheartening,” the union wrote. “While the barista was polite, making such a request at all was offensive. Unfortunately, such treatment has become all too common in 2019.”

The union puts the blame square on the individual store, not the Starbucks corporate.  The union added that it looked forward “to working collaboratively with them on this important dialogue.”

 

On Twitter Friday, the union shared a parody of the Starbucks logo, with the words “Dump Starbucks” and the image of a hand dumping the contents of a cup of coffee.

Starbucks said through a spokesman that the company is still piecing together just what happened.

A Starbucks spokesman told the Arizona Republic the company was still gathering details about what happened.

“We have a deep respect for the Tempe Police and their service to the community,” spokesman Reggie Borges said. “We’ve reached out to the Tempe Police Department and Tempe Officers Association to better understand what happened and apologize. We want everyone in our stores to feel welcomed and the incident described is not indicative of what we want any of our customers to feel in our stores.”

Starbucks wouldn’t say if the barista would be disciplined, but they also didn’t identify the barista or the customer.

As Sal pointing out, here’s what happened with Starbucks in 2018.

Two black men were arrested for trespassing after they refused to leave a Starbucks.  They weren’t paying customers.  As a result, the Philadelphia police commissioner issued an apology to the men.  Then Starbucks closed some 8,000 locations for a business day to conduct “racial bias training”.

Perhaps Starbucks can help us understand the hypocrisy.  One of their employees called the police because people who weren’t paying customers were taking up space and refused to leave private property.  Police responded and did what was asked of them – and what they were legally justified in doing.

In response, we see an entire company shut down to train employees in how police are bad, everyone is racist and we need to make sure everyone feels good.

On the flip side, we see spreading incidents across the country where police officers are being kicked out of the shops that are in the very communities these cops serve and protect.  And yet Starbucks, instead of doing the right thing, hides the identity of the baristas and gives just a generic blanket apology.

In the training that happened during that national day of shut down, baristas were given a 68-page guide where they were asked to respond to writing prompts with various scenarios. 

“It felt like we were off task the entire time because we didn’t reflect on the situation itself,” said one Barista, referring to the incident involving the two people arrested for trespassing. “The training materials focused a lot on police brutality, which had nothing to do with the incident that happened.”

Another attendee said the from Starbucks who were running the session only talked about the incident only when attendees asked about it.  Instead, according to another barista, it was anti-police propaganda:

“The videos of cops knocking people down and fighting people were really disturbing,” Tina explained. “I told them I didn’t like the video and they told me they understood and that I was open to give my opinion.” What does watching videos about police brutality have to do with the situation that happened, Tina said she kept asking herself. “They went too deep into it and missed the point all at the same time.”

“At one point,” said Jamie, “a girl at my table actually had to get up and leave because video after video they showed black people being assaulted by police or black people being verbally assaulted and white people being racially biased toward people of color. It offended her. She left after that.”

Here’s one of the videos Starbucks showed its employees: 

Why aren’t they shutting down every location to train employees on “bias training against law enforcement”?  

Why do they pander to those who break the law and give the proverbial bird to those who enforce it?

If Starbucks is serious about protecting against discrimination, then they have no choice but to shut down every single location for a day to train employees on how to protect those who protect them.

Then again… that doesn’t fit their corporate agenda, now does it?