MISSISSIPPI – Mississippi cops dump Nike. Mississippi’s public safety commissioner said the state agency, which includes state police, would no longer be allowed to purchase Nike products. Their actions are a response to the Colin Kaepernick ad campaign, USA Today reported.

“As commissioner of the Department of Public Safety, I will not support vendors who do not support law enforcement and our military,” Commissioner Marshall Fisher said in a statement.

Colin Kaepernick

Colin Kaepernick. (Kate via Flicker)

Fisher is not alone. Mississippi Gov. Phil Bryant supported the commissioner’s decision. Bryant said in a statement that Fisher has the right to deny business “with a company that pays an individual who has slandered our fine men and women in law enforcement.”

In the past, the department has bought shoes, shirts and tactical training uniforms from Nike, according to department spokesperson Warren Strain.

Mississippi’s Department of Public Safety includes the state Highway Patrol, Bureau of Narcotics, Bureau of Investigation, Office of Homeland Security, Crime Lab and Medical Examiner.

Last week, a Louisiana mayor banned Nike products from booster club purchases, but later backtracked on the order following nationwide attention and advice from the city’s attorney.

Former NFL quarterback Kaepernick was the first to kneel during the national anthem. He was protesting his perceptions of social inequality and police brutality.

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NFL players kneeling during national anthem. (@Sportscenter Twitter)

As a result, Kaepernick began a domino effect triggered hundreds of NFL players to kneel at football games. Last year, he filed a collusion grievance against NFL league owners.

Kaepernick’s decision to kneel and his new presence in Nike’s ad has drawn criticism from most people in public safety.

Mississippi cops dump Nike

Moreover, President Donald Trump has also weighed in on Nike’s decision, publicly deriding it as he continues to support men and women in public safety.

Nevertheless, customers seem drawn to the campaign, as Nike stock surged over 30 percent following the controversial ad.