Cosmetics company L’Oreal to remove words ‘whitening’, ‘lightening’ and ‘fair’ from its products

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The media is referring to L’Oreal as the “industry-leading French cosmetics company”.  Let’s see how long that lasts after this move.

The company announced Saturday they’ll be removing words like “whitening” and “lightening” from their products.

This, after a number of beauty brands received backlash for their skin-lightening products as the world screams for “racial equality”… even in the absence of common sense.

“The L’Oreal Group has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products,” the company said in a statement.

The move, according to media outlets, “signals a shift by beauty giants to stand up against racial stereotypes”.

L’Oreal’s skin lightening creams are amongst the most popular on the market.  The company says they are best sellers among Asian, African and Caribbean buyers.  Critics say it’s because they “face a cultural stigma where lighter skin is perceived as more desirable”.

Interesting how nobody seems to have an answer for how changing the description of a product that people are buying for the very specific purpose of lightening their skin will somehow change “cultural stigmas”.  But hey – who needs common sense when you can be a social justice warrior?

Lest you think they’re alone, L’Oreal’s thin-skinned move comes a day after consumer products leader Unilever made their own “woke” play.

They said they’d be changing the name of their “Fair & Lovely” cream that is popular in Asia for skin lightening

According to Yahoo News, the product reportedly generated $500 million in revenue in India alone last year.

But the brand claims they are working to acknowledge how their terminology and branding perpetuates racist stereotypes (among people who make their own decision to buy the product, presumably?).

“We are fully committed to having a global portfolio of skincare brands that is inclusive and cares for all skin tones, celebrating greater diversity of beauty,” Sunny Jain, the head of Unilever’s Beauty & Personal Care said. “We recognize that the use of the words ‘fair’, ‘white’ and ‘light’ suggest a singular ideal of beauty that we don’t think is right, and we want to address this.”

The company insists the Fair & Lovely range “has never been, and is not, a skin bleaching product.”

Wait – that’s not the end of it – Johnson & Johnson is also on board, lest they lose sales to the mob mentality as well.

They’ve pledged to discontinue some of their Neutrogena and Clean & Clear products, advertised as dark-spot reducers in Asia and the Middle East.

It’s not the only complete and utter insanity of the week.  In case you missed it… here’s the latest attack on Americana:

They want to get rid of The Star-Spangled Banner as the National Anthem.  They’re about to make it our battle hymn.

As social justice warriors try and destroy America – and seem to be doing so at an accelerated rate – there’s now a push to remove The Star-Spangled Banner as the National Anthem.  The National Spokesman for Law Enforcement Today, Kyle Reyes, has something to say about that.

“Leave us alone.”

I think that’s the consensus among the overwhelming majority of Americans.

We are sick of the riots.  We are sick of the quarantine.  We are sick of being controlled and attacked like we’ve never before seen in our lifetimes.

“Leave us alone.”

We are sick of being told we are racist because we don’t embrace the extremism of Black Lives Matter… yet still believe that, like all lives, black lives do matter.

We’re sick of having our jobs, homes, families and lives threatened because we support law enforcement.

“Leave us alone.”

We’re sick of scrolling through social media and seeing the latest news that lawmakers are destroying the Second Amendment.  That politicians are telling us we can’t go to church.  That celebrities want us to be shamed for wanting to see family and friends.

“Leave us alone.”

We’re sick of being told that if we don’t wear a mask in public, we’ll have to pay a huge fine that we can’t afford because the government putting so many companies out of business with their draconian measures.  We’re sick of then seeing thousands of people riot in the streets without masks.

“Leave us alone.”

We’re sick of seeing indoctrination in our schools that literally LIES to our little children and teaches them that police hate black people.

We’re sick of watching books be burned.  Statues be destroyed.  History be erased.

“Leave us alone.”

We’re sick of living this new life of anxiety.  We’re sick of restless nights because we hear a sound and think “is someone there?” or “is it finally happening in my neighborhood?”

“Leave us alone.”

We’re sick and tired of watching the America that we love destroyed right before our eyes.  And the sleeping giant is about to awaken.

We’ve sat here quietly.  We’ve watched the tension build up.  It’s like an earthquake, right?  Sometimes those tremblors are simply a preview of a massive quake that’s about to come.  We ain’t seen nothin’ yet, folks.

“Leave us alone.”

You couldn’t do it, could you?  You just had to push and push and push.  And now you want The Star-Spangled Banner?

We are approaching a breaking point.

Here’s the deal.

The editor-in-chief of Yahoo Music wrote an article asking if it’s time to replace “The Star-Spangled Banner” with a different anthem.  He says it’s because racism accusations against the man who wrote its words, Francis Scott Key, who is of course dead and can’t defend himself.

Just last weekend, protestors pulled down Key’s statue in San Francisco’s Golden Gate Park for that reason.

They also destroyed with one of former Union General and U.S. President Ulysses S. Grant.

Then on Wednesday, the Tulsa Athletic — a National Premier Soccer League squad in Oklahoma — said it no longer would play “The Star-Spangled Banner” at home matches.

They’ll now play “This Land Is Your Land” by Woody Guthrie instead, which the team called “a new song of patriotism.”

Black activist and journalist Kevin Powell was interviewed for the article.  He had plenty to say about Key:

“He was a very well-to-do lawyer in Washington, D.C., and eventually became very close to President Andrew Jackson, who was the Donald Trump of his time, which means that there was a lot of hate and violence and division.

At that time, there were attacks on Native Americans and Black folks — both free Black folks and folks who were slaves — and Francis Scott Key was very much a part of that. He was also the brother-in-law of someone who became a Supreme Court justice, Roger Taney, who also had a very hardcore policy around slavery.

And so, all of that is problematic. And the fact that Key, when he was a lawyer, also prosecuted abolitionists, both white and Black folks who wanted slavery to end, says that this is someone who really did not believe in freedom for all people. And yet, we celebrate him with this national anthem, every time we sing it.”

In George Orwell’s “1984” he wrote:

“Every record has been destroyed or falsified, every book rewritten, every picture has been repainted, every statue and street building has been renamed, every date has been altered. History has stopped.”

That’s where we are today.

Let me tell you what I want for America.  Because not that you know who I am or particularly care, but in many ways – I am YOU.  Regardless of what you look like.

I have three little girls and a wife.  I love them dearly.

I don’t want to fight people.  I don’t want to be bothered.  I want to sit by the little blue kiddie pool and dangle my toes in the freezing cold water with them.

I want to sit outside in our little backyard at night with my wife, drinking cheap American beer and listening to Hall and Oates. 

I want to go to church – not under threat of arrest – and thank God for the blessings He has bestowed upon us.

I want to run with my family playing Tag in the park.  I want to cook burgers and dogs.  I want to hang out with our friends – our gay ones, our black ones, our Hispanic ones, our straight ones, our Christian ones, our Jewish ones, our Muslim ones – ALL OF THEM – and do what we always do.  Break each others’ balls and laugh and joke and not talk about politics.

I want a world like we had where I was growing up – where you could pray how you wanted, vote how you wanted, live like you wanted without garnering the hate of your family and neighbors because they stalk you on social media and have decided they hate you.

Is it silly to think that changing The Star-Spangled Banner might be the breaking point for many Americans?  Perhaps.  But every night, as we tuck our girls into bed, we pray with them.  And we sing that song.  Because to our family, it’s bigger than us.  It’s bigger than ALL of us.

It reminds us that there’s hope we can still be one nation, under God, indivisible.

Now I wonder if perhaps we’re indivisible after all.

Just understand this – if you eliminate The Star-Spangled Banner as our national anthem… it might very well become the battle hymn of countless Americans who asked you to do just one simple thing that you couldn’t seem to do…

“Leave us alone.”

We hope you’ll consider getting in the fight with us.  Here’s what Law Enforcement Today – the largest police-owned media outlet in America – is doing.

We at Law Enforcement Today want to make our stance very clear. 

We strongly and firmly stand behind the Second Amendment, companies that keep civilians and law enforcement officers safe through products and innovation, and the men and women who serve and protect our communities and our country.

We are launching a new series of options to help our partners and other patriotic businesses to be able to connect with consumers. While we can’t replace Google, Bing or Facebook – we sure can provide options to ensure that these companies and our brothers and sisters have a voice.

We welcome with open arms companies that openly support law enforcement, and we are proud to offer them options to get their products to market. 

We started noticing the problems a couple of years ago.  Social media was scaling back the reach of content that it didn’t believe people should see.

Not that there was anything offensive about it.  We’re talking about pro-police videos, stories about patriotic Americans and more. 

And from our perspective, that created a huge problem.  We have some of the greatest warriors in the world.  Yet their voices and their stories were being buried.

The mainstream media, on the rare occasion that it would tell some of these stories, would give you only a piece of them.  They’d cram as much as they could into a 90 second segment, slap their bias on it and that was it.

We needed to fix it. And so we are.

Law Enforcement Today (LET) is proud to announce the launch of LET Unity – a new home focused on bridging the gap between civilians and civil servants.  We’ve merged with The Whiskey Patriots to massively expand content, rolling out hundreds of videos to members.

Many of those in our focus groups dubbed it the “Netflix of the law enforcement community”.  But the truth is, it’s so much more.

The first officer in the door at the Pulse nightclub shooting. 

Cosmetics company L'Oreal to remove words 'whitening', ‘lightening’ and ‘fair’ from its products

Emergency responders from the Parkland shooting. 

Cosmetics company L'Oreal to remove words 'whitening', ‘lightening’ and ‘fair’ from its products

The bomb squad that responded to the Aurora movie theater massacre. 

Cosmetics company L'Oreal to remove words 'whitening', ‘lightening’ and ‘fair’ from its products

Survivors of the Dallas five killings.

Cosmetics company L'Oreal to remove words 'whitening', ‘lightening’ and ‘fair’ from its products

The first Marine Guard hostage in the Iran crisis. 

Cosmetics company L'Oreal to remove words 'whitening', ‘lightening’ and ‘fair’ from its products

The CIA agent who started a counter human trafficking company. 

Cosmetics company L'Oreal to remove words 'whitening', ‘lightening’ and ‘fair’ from its products

SWAT teams. 

Cosmetics company L'Oreal to remove words 'whitening', ‘lightening’ and ‘fair’ from its products

Sniper schools. 

Cosmetics company L'Oreal to remove words 'whitening', ‘lightening’ and ‘fair’ from its products

World War II veterans.

Cosmetics company L'Oreal to remove words 'whitening', ‘lightening’ and ‘fair’ from its products

And so, so much more.

The membership is less than the cost of two coffees a month, and those who sign up for an annual membership will get some surprise bonuses in the mail.  We decided to charge a nominal fee so we could take all of the proceeds and reinvest them into capturing more of these stories.  The majority of our content producers for Law Enforcement Today are active, retired or wounded law enforcement officers.  The revenue we make helps provide for their families and helps bring a TRUE voice about what’s happening in America.

On top of that, we’re opening up the platform to some well-known podcasters who are going to be joining the team with some incredible content soon.

We have a problem in society.  Censorship has created an existential threat to democracy.  But even worse is the risk we run that some of these incredible stories of patriotism, hope, faith and our Sheepdogs would be lost.

We’ve launched a series of content with Concerns of Police Survivors (C.O.P.S.) to share the stories of survivors.  We will also be dropping a weekly law enforcement focused newscast that addresses some of the most important topics in the country… and helps bridge the gap between those who serve and those whom they serve.

On top of that, we’ll soon be rolling out a series of private discounts and special promotions to members only as a “thank you” for being a part of the family.

You can also download the app to watch the content right from your iPhone.

We hope you’ll join us in this journey, knowing that your membership is going to give a voice to those who have been silenced for so long.

Click here to sign up. 

If you are one of the many companies out there that’s being censored – or you’re worried about what’s to come – don’t hesitate to reach out today.  I can be reached at [email protected]

We will not be silenced.  You shouldn’t be either.

God bless you all, and God bless America.

Want to make sure you never miss a story from Law Enforcement Today?  With so much “stuff” happening in the world on social media, it’s easy for things to get lost.  

Make sure you click “following” and then click “see first” so you don’t miss a thing!  (See image below.)  Thanks for being a part of the LET family!
 
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