LET Internal Battle over Police Lip Syncing

A few days ago, Jay Wiley from Law Enforcement Today came down on the police department lip sync videos that are making their rounds on social media.

Lip sync challenge

(Norfolk Police Department)

My first reaction when I started reading his article was that he was just being a cranky old radio guy.

And I quote:

“But, since these videos only show one small aspect of American law enforcement, I can’t help feel that the Lip Sync Challenge and Dancing Cop videos make us look a bit like modern court jesters.”

police lip syncing

MPDC Bike Officer J.M . Perez singing “New York, New York” in front of Peyote Karoke Cafe, Sept. 11, 2011. (Courtesy Elvert Barnes)

I follow his logic. He’s advocating for the sharing of actual stories that our men and women in blue create every day. The lives saved, the violence stopped.

Obviously I’m on the same page. It’s been a driving mission of LET – between the articles, Jay’s radio shows and our Behind-The-Uniforms series to showcase these stories.

But here’s where I depart. For the first time in a long time, social media is exploding with love and support for those in blue.

lip sync videos

(Indiana State Police)

The media is actually giving them positive exposure. And it’s a huge boost of morale for departments that have had the living hell beat out of them for years.


Jay goes on to argue:

In my humble opinion they are just a dare. If they were a challenge, they would encourage others to do something, maybe something charitable. If there is nothing on the line, it’s a dare, not a challenge.”

And so to that … I issue my own challenge. Buckle up, Wiley!

police lip syncing

John “Jay” Wiley, LET Radio Show host and producer. (Law Enforcement Today)

Jay, I think you need a little music in your radio-talk-life. And so this isn’t a dare … it’s a challenge built around a charitable cause.

Make your own lip sync video and upload it right here on LET. If it hits one million views – my agency The Silent Partner Marketing will donate video production services worth $10,000 to a local police department to not only produce a kick-ass lip sync video, but to also capture some positive stories from members of the department on camera.

Time to put your money where your mouth is. Or should I say your video camera … and my money.

Kyle S. Reyes is the Chief Executive Officer of The Silent Partner Marketing, creator of The Whiskey Patriots and the National Spokesman for Law Enforcement Today. Reyes is also an acclaimed keynote speaker on patriotism and leadership, entrepreneurship and marketing by storytelling. You can follow him on Facebook.