In an unprecedented move, DirectTV is offering refunds on their NFL package.

According to The Wall Street Journal, if the subscriber cites the national anthem protests as the reason for discontent, DirectTV is offering refunds on their Sunday Ticket package of NFL games.

Moreover, the satellite broadcaster typically doesn’t give refunds of the package once the NFL season is underway. So this is major news in the business world.

The Journal spoke to several customer service representatives who gave slightly varying answers as to how to obtain a refund. But there was no doubt that a refund could be obtained if the customer was unhappy with the product due to the NFL protests. This goes against the grain of past practice, as they typically would not allow a refund on the package once the season begins.

The Journal reports:

DirecTV service representatives contacted by The Wall Street Journal had different understandings of the policy. One said refunds to those concerned about the anthem protests were only offered to subscribers with certain offers or plans. One representative said full refunds were available for those who complained about anthem protests. Another said such people could only get prorated refunds for the remainder of the season. Yet other representatives said the policy hadn’t changed and that no refunds were allowed for any reason.

However, DirecTV subscribers contacted by The Wall Street Journal showed the satellite broadcaster was offering at least some refunds.

This DirecTV move comes at a time when the NFL is seeing an uncommon dip in ratings. While the NFL claims it is due to other reasons, many Americans say they are tuning out of the NFL due to the increasing number of players protesting the national anthem.

This past Sunday over 200 players kneeled, joining Colin Kaepernick in the yearlong protest against black inequality, police brutality and now Donald Trump.

Trump became the focus of player protest when he spoke out saying that disrespecting the American anthem is dishonoring American veterans and service members.

Trump’s latest comments after the protests: “Ratings for NFL football are way down except before game starts, when people tune in to see whether or not our country will be disrespected.”

Trump continued, “The NFL has all sorts of rules and regulations. The only way out for them is to set a rule that you can’t kneel during our National Anthem.”

The comments that drew the ire of the NFL players were on Friday during a stump speech in Alabama.

During the speech, Trump said: “We are proud of our country. We respect our flag… Wouldn’t you love to see one of these NFL owners, when somebody disrespects our flag, to say, ‘get that son of a bitch off the field right now. He is fired. He’s fired!’”

“That’s a total disrespect of our heritage. That’s a total disrespect of everything we stand for,” Trump said, adding that while we have many freedoms, it’s still “totally disrespectful.”

If a fan sees a player take a knee, the fan should “leave the stadium… Pick up and leave,” Trump said Friday night, adding that fans wouldn’t be missing out.

The Wall Street Journal also reported the following details:

Aside from DirecTV, the NFL-owned channel RedZone, which provides live action and scoring from every game on Sundays, is also experiencing some cancellations due to the protests.

Chuck Plavk, a veteran who resides in Wisconsin, canceled his subscription to the channel from Charter Communications ’ Spectrum Cable. He said when he called, the customer service representative said, “everybody’s calling about that today.” Unlike Sunday Ticket, which is only available through DirecTV, RedZone is available through a number of cable providers and streaming outlets.

Perhaps Bill Bennett, former Secretary of Education during the Reagan Administration, said it best when asked about the controversy. He indicated the players simply do not know history. They were not taught what the stars and stripes represent. They do not know who Francis Scott Key was, nor do they know the back story that inspired the anthem.

Bennett struck a chord. Due to the spreading of misinformation, the flag has come to represent something it is not. And that needs to be corrected. Yet there will not be a course correction as long as the uninformed continue to tag the iconic symbol of liberty and freedom with oppression and injustice.

Finally, the following excerpt was taken from the article, “Misguided Protests,” published by Law Enforcement Today last year for 9/11 when the kneeling protests began:

America was not a perfect society when she was established, nor is it now. None will ever be perfect as long as flawed people are involved. But the freedom and rights afforded by our Democratic Republic and the U.S. Constitution is far superior to other models that continue to combust worldwide.

Yet the rights and principles upon which we operate have allowed these individuals to belittle the very institutions that have brought them prosperity and fame. Some have taken their grievances all the way back to Francis Scott Key, who wrote the anthem.

Ironically, as an attorney, Mr. Key not only freed slaves decades before it became compulsory, he advocated for them in court. He actually became known as “The (N-word) lawyer,” years before the Civil War settled the issue. So the advocate for chattel slaves from Africa penned the words used to reflect America’s heart. And now we have misguided prima donnas protesting in a disrespectful manner. It is a slap in the face of our nation and strikes at the values that allow them to be mutinous.

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