Company Owners: We Just Wanted To Save Police Lives
“I don’t understand. You guys don’t have to work. And yet here you are, having launched another successful company, putting in 60-hour weeks. Why?”
“It’s simple,” said Josh. We wanted to save police officers’ lives.
And this is how my friendship with two patriots – Josh and J.C. Richardson – began.
You’ve probably heard of their family’s company: Otterbox. It was started in their parents’ garage and went through some incredibly difficult times before achieving it’s current level of success.
But this isn’t a story of business. It’s a story of faith. Of dedication. Of respect. Of love for others.
It’s a story of two young Christian men who decided they wanted to save lives. It’s a story of what putting service above self can do.
A few months ago, I was having one of those days. You know the kind of day I’m talking about. Putting out fires all over the place. Unnecessary meetings. Dealing with people who, if it were socially acceptable, I probably would have throat punched.
“Dear God,” I prayed. “Give me a sign that I’m moving our companies in the right direction. Help me know that I’m serving you and doing your will.”
Fifteen minutes later, the phone rang.
“Hey – this is Kirk. I know you don’t know me. But I want to fly you out to Colorado so my company can honor you for the work you’re doing to support law enforcement.”
The name of the company?
Ok, God. I’ve got you. Message received.
Flash forward. I walk out of the hotel the first morning to be greeted by a guy with a big smile. Jeans. T-shirt. The kind of guy you’d sit and have a beer with.
“Hop in, brother,” he said. “We’re so humbled and honored to have you here.”
I had no idea who he was. Seemed like one of the boys. I immediately felt a connection to him.
We chatted in the car for about half an hour. Talked about faith. Business. America. Patriotism. The war on police. The need to protect them.
I had no idea I was with one of the co-founders of Angel Armor.
When we arrived at their headquarters, I met his brother, J.C. He was hanging out with a group of police officers from across the country.
He greeted me with a warm handshake.
“Come on over, brother. It’s such an honor to have you here. I can’t believe you came. I want to introduce you to my father.”
Who was I? I’m just a guy who believes we need to change the narrative in the media. I’m simply a patriot who believes our law enforcement officers need more support. And here these incredible people were honoring ME.
It was humbling, to say the least.
“Let’s go shoot.”
Over the next couple of days, I got to hang out with police officers who are in the thick of it. Police widows who lost their husbands. The Flint Police Department, featured in the new show Flint Town on Netflix. Incredible men and women doing amazing things.
Then… I shoot at cops. Sort of.
We put the Angel Armor product through extensive testing – trying our best to destroy it.
And we couldn’t.
“This is how we save police officers lives, brother.”
Josh and J.C. didn’t bring me out to sell me on a product. They didn’t bring me out to get my agency to start promoting Angel Armor. They didn’t do it for endorsements – as a matter of fact, they never even asked for it. And we never talked about doing business together.
This isn’t a sponsored article or anything like that. I’m writing this from the heart because I found two people… and an entire company… that is truly focused on protecting those who hold the thin blue line… and do an unbelievable job at it.
They did it because, in their minds, not enough is being done to provide support and a powerful voice for our officers across the country.
I’m sold. The fact that their product blows away anything I’ve ever seen is the icing on the cake.
It’d be great to see more companies start not with the mission of making money, but rather with a goal of saving lives.
In the meantime, those who do… sure do deserve our respect.
Kyle S. Reyes is the Chief Executive Officer of The Silent Partner Marketing, the National Spokesman for Law Enforcement Today and creator of Behind the Uniforms and The Whiskey Patriots. Reyes is also an acclaimed keynote speaker on patriotism and leadership, entrepreneurship and marketing by storytelling. You can follow him on Facebook.