Last year, our agency was going through a big hiring phase.  And during the interview process, we realized something – there are a tremendous number of idiots in America.

Now I’m not big on name calling.  But I’m also not big on hiring idiots, either – and you’ve gotta draw the line somewhere, right?

While interviewing people, we were overwhelmed with the number of applicants who:

  • Didn’t know what our company does.
  • Had no direction in their life other than to the liquor store.
  • Were whiny and entitled.
  • Couldn’t spell.
  • Hated America.

The breaking point for me came when we interviewed someone who had potential as a social media specialist… and then told us he thought all police should be disarmed.

You can’t make this stuff up.

And so… armed with the knowledge that there are a lot of people out there who suck…. my management team and I set out to create a test that would weed out lousy, anti-American job applicants.

And so The Snowflake Test was born (scroll to the bottom to take the test).

Anyone who may be a viable candidate for our marketing agency has to take the test before they get an at-bat at an interview.

It’s 30 short-answer and essay-style questions that help us to really get to know a candidate.  We want to get in their heads.  See how they apply logic and reason to different scenarios.  See what makes them tick.  See if they’d be a good fit for our culture.

Among those questions:

  • What are your feelings about employees or clients carrying guns?
  • What are your feelings about safe spaces in challenging work environments?
  • Should “trigger warnings” be issued before we release content for clients or the company that might be considered “controversial”?
  • How do you feel about police?
  • When was the last time you cried and why?

The full list of questions is below.

The test hit the mainstream media and quickly went viral.  After a bunch of appearances on Fox and Friends, Varney & Co., Risk & Reward, The Kennedy Show, Louder with Crowder, The Adam Carolla Show and countless others… we were buried with more than 10,000 applicants in one week.


With those applications, of course, came the death threats.  The America hating emails.  The anti-police letters.  The ANTIFA love notes.  The warnings to look over our shoulders.

Listen, guys.  The truth that nobody talks about is that you need to fit the culture of a company or it’s just not going to work out… whether you’re with a police department, a marketing agency or some other company.

But the bottom line is this. If you hate cops… and you hate America… there are plenty of other companies you can work for.

After all, there’s lots of ice cream to scoop and I’m sure Ben and Jerry will love you.

Fund Started To Move Anti-Trump Celebrities To Canada

The Snowflake Test

  1. Outside of standard benefits, what benefits should a company offer employees?
  2. What should the national minimum wage be?
  3. How many sick days should be given to employees?
  4. How often should employees get raises?
  5. How do you feel about guns?
  6. What are your feelings about employees or clients carrying guns?
  7. What are your feelings about safe spaces in challenging work environments?
  8. In a creative environment like The Silent Partner Marketing, what do you envision work attire looking like?
  9. Should “trigger warnings” be issued before we release content for clients or the company that might be considered “controversial”?
  10. How do you feel about police?
  11. If you owned the company and were to find out that a client is operating unethically but was a high paying client…how would you handle it?
  12. When was the last time you cried and why?
  13. You arrive at an event for work and there’s a major celebrity you’ve always wanted to meet. What happens next?
  14. What’s your favorite kind of adult beverage?
  15. What’s the best way to communicate with clients?
  16. What’s your favorite thing to do in your free time?
  17. What are your thoughts on the current college environment as it pertains to a future workforce?
  18. What’s your typical breakfast?
  19. What’s your favorite drink when you go to a coffeehouse?
  20. How do you handle bullies?
  21. How do you handle it when your ideas are shot down?
  22. What do you do if a coworker comes to the table with an idea and it sucks?
  23. What does the first amendment mean to you?
  24. What does faith mean to you?
  25. Who is your role model and why?
  26. “You’re in Starbucks with two friends. Someone runs in and says someone is coming in with a gun in 15 seconds to shoot patrons. They offer you a gun. Do you take it? What do you do next?”
  27. What does America mean to you?
  28. You see someone stepping on an American flag. What do you do?
  29. What does “privilege” mean to you?
  30. What’s more important? Book smarts or street smarts? Why?

Kyle S. Reyes is the National Spokesman for Law Enforcement Today, founder of The Whiskey Patriots and Chief Executive Officer of The Silent Partner Marketing. Reyes is also an acclaimed keynote speaker on patriotism and leadership, entrepreneurship and marketing by storytelling. You can follow him on Facebook.