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Blue Lives Matter? Not On Facebook

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Blue Lives Matter? Not On Facebook

I started noticing something troubling a couple of years ago. It was just a gut feeling at that point. But it’s time we have a real conversation about it.

Facebook doesn’t care about police. Until, of course, they kill someone. And that someone has to be a minority.

Let me give a little context so you don’t think I’m just running my mouth.

I run a marketing agency that will produce and distribute close to 10,000 videos on social media this year. We’ll spend MILLIONS of dollars on Facebook and Instagram (which is owned by Facebook) advertising for countless companies. We’ll run campaigns with dozens of social media influencers. So suffice it to say we track a LOT of posts, data and engagements.

But that’s not all. I’m the co-host of a show called The Whiskey Patriots, where we take on pro-police topics regularly. I’m constantly writing articles in support of first responders and veterans. And last year, my agency launched a campaign to donate $500,000 in services to police and other first responders and veterans to help tell the stories behind the uniforms.

In the past two months, I’ve been “temporarily banned” on Facebook for 24 hours for a “Blue Lives Matter” post. (I was later “apologized to” by Facebook when a media outlet reached out to them about the ban.) I’ve had eight pro-police posts removed, saying that I “violated Facebook’s terms” – which of course they won’t elaborate on. But there’s more.

I’ve reported countless posts by people threatening violence against police officers and the families of police officers…only to be told that the post did NOT violate Facebook’s “community standards.”

Then there’s Facebook’s “tags,” where you can categorize videos for easy discovery. “Black Lives Matter” is obviously a very popular tag. But guess what tag doesn’t exist? “Blue Lives Matter.”

When it comes to advertising, it’s very easy to serve up content to people who support Black Lives Matter and other similar causes. Blue Lives Matter? Not so much.

How about organic reach? Organic reach is the number of people who see posts without putting any kind of an ad budget behind it. We keep an eye on this for countless clients and social media influencers. Gun related or police related post? Plan on your organic traffic being lousy.

My public figure page is a great example. I have about 102,000 followers who are overwhelmingly supportive of first responders and veterans. Yet when I put up spectacular videos in honor of police? The reach is in the toilet.

Here’s how WE are combatting it – and I’d encourage you all to do the same. You need to beat the system. If Facebook recognizes a high level of engagement early on in a post, the algorithm automatically serves up the content to more people. Which means the more likes, comments and specifically SHARES you get early on…the more people your pro-police content will reach.

Remember, we’re all in this together. And I’ll say what nobody else wants to say – it sure is looking more like “us” vs. “them” online.

Kyle S. Reyes is co-host of The Whiskey Patriots and the Chief Executive Officer of The Silent Partner Marketing. Reyes is also an acclaimed keynote speaker on entrepreneurship, leadership, marketing and social media. You can follow him on Facebook.

Editors note: Law Enforcement Today appreciates the words sent to us by Mr. Reyes. We have experienced the same Facebook penalties articulated in this article. Interestingly enough, they (Facebook) do not seem to care about “due process” when implementing remedies to perceived violations from conservative groups that use their services. It is nothing short of censorship. Therefore, it is important to “like” and “share” content to ensure it reaches as many people in our audience as possible. Finally, if you don’t see us on Facebook for the next week, that means we’ve been sent “Social Media Jail” for posting this piece. 

(Photo courtesy 911Garage)

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Author
Kyle S. Reyes

Kyle S. Reyes is the Chief Executive Officer of The Silent Partner Marketing, co-host of The Whiskey Patriots and the National Spokesman for Law Enforcement Today. Reyes is also an acclaimed keynote speaker on patriotism and leadership, entrepreneurship and marketing by storytelling. You can follow him on Facebook.

15 Comments

Just look at the owners of these companies and their personal politics. Nothing more needs to be said. We do need to stand up and show support for pro-police stories but we also need to be correct and condemn those Officer who have been found guilty of wrong-doings. We also need to follow the suggestions this poster gave u and help spread the works that Blue Lives Matters because we, those who are charges with Law Enforcement ARE the basis of civilization.

Facebook needs to wake up, because morals count in this United States Of America. Together we the people stand, Divided we fall. We stand together with morals intact. Prayer Chain protecting all the Blue, way big. This is giant news to alot, and will have alot of peoples opinions stressed on their site

Well, I just tried to share 2 articles linked in this post and each time got a notice that it couldn’t be formatted!

Zuckerberg is a socialist . He is not pro-America therefore, in my humble opinion , not a true American . Facebook has made him billions in a capitalist economy which he claims to be against. Guess now he can afford to be socialist since he already got his. Putz

The most likely reason for your situation (if it even exists) is because many of the blue lives matter crowd love to spew racist vitriol at every given opportunity. Go on any post associated with blue lives matter and peruse the comment section. I’m a cop and much of what I see from blue lives matter supporters makes me sick to my stomach. As a black cop I’m fairly certain that I don’t have their support. Go on any story associated with Mohammed Noor and read what the blue lives crowd are saying about him, LoL. Black law enforcement know the score: as long as we’re seen and not heard we’re fine but don’t screw up because blue lives won’t care about you then.

That is not true and if you feel that way maybe you should not be a Police Officer. We treat everyone the same and their skin color does not matter, If the bad guy is a bad guy they are treated as such,

Spot on Jim! Don’t know where this ” cop” lives or works but in 25 years of service I can say never saw any type of this behavior.
If you want racism at it’s best, check out Black lives matters site. Nothing but hatred and racism.
They’re ignorant folk so I excuse them.

I am so very sorry that you feel that way. I hope you find a new profession that appreciates what skills you bring to the table. Best wishes.

Tom, he is trying to say that because many, if not most Officers are mad at this Noor guy who shot this woman for no reason at all ACROSS his partners lap, we are against Blacks. Could not be further from the truth. First off Noor is not Black, He is Middle Eastern, Secondly what he did is inexcusable as far as I can see and yes he should be charged with manslaughter or anything up to 1st degree murder as I really don’t think he planned on killing her. He was just scared and panicked which caused him to kill someone and nearly shoot his own partner. I would feel the same way if Noor was a blond blue eyed Swede who name was Noordhamm. Completely unacceptable behavior.

THE BAD THING IS THAT THE BLACK LIVES MATTER MOVEMENT IS STARTING TO INFILTRATE LAW ENFORCEMENT ITSELF, AS YOU CAN SEE FROM THE ABOVE OFFICER’S COMMENT. I PERSONALLY KNOW ONE BLACK OFICER WHOSE VERY OWN BROTHER IS A DECORATED SGT. IN CALIFRNIA, BUT YET STILL SPEAKS AS IF HE HAS NO TIES TO THE BLUE LINE FAMILY. I’D BE A FAIRLY RICH MAN IF I HAD A DOLLAR FOR EVERY BLACK OFFICER THAT I WORKED WITH IN THE PAST THAT I WOULD HAVE GIVEN MY LIFE FOR AND THEY THE SAME IF THE NEED AROSE. WE COULD DO THE JOB RIGHT, HAVE FUN OFF DUTY AS WELL, AND NOTHING RACIAL EVER EXISTED IN OUR VOCABULARY. THE SAME GOES FOR ALL THE BLACK SOLDIERS I SERVED AND LIVED WITH WHILE IN THE ARMY. THE NIGHTS WE SAT SIDE BY SIDE READING THE WORD OF GOD TOGETHER OR THE TIMES WE LAID IN A FOX HOLE TOGETHER, AND NOT ONCE DID RACE COME UP. WHAT HAS HAPPENED TO THIS COUNTRY? I’M 1/8 NATIVE BY BLOOD AND REGISTERED, BUT I HAVE YET FELT THE NEED TO USE THAT TO BLAME ANYONE FOR ANYTHING AND I MYSELF HAVE NATIVE SLAVES IN MY HERITAGE. I’M AFRAID IT HAS COME TO THE POINT THAT IF THIS RACIAL MOVEMENT CONTINUES TO ENTER THE BROTHERHOOD, WE WILL BECOME SO DIVIDED, THAT WE WILL NO LONGER BE ABLE TO STAND. GOD BLESS THE USA BEFORE IT FALLS.

does anyone elses comments all come out in all caps? Sorry if it looks like im yelling. It makes my reply look aweful…..using android tablet….maybe the problem?

This is just sad. My husband has been in LE his entire adult life. I have seen and experienced the brotherhood.
There are a few racist people who do say and do racist things and I think it’s wrong but not all of us are that ignorant. Someday they will be judged. it will not today (hopefully) and will not by any of us.
Those of us with morals and standards do not discriminate on basis of skin color.

I have complete respect for are Man and Women in Law Enforcement sure there are some bad ones and they need to be punished for their acts but sufficed to say they make it rough on all the good ones BLM is a Hate Group just like Muslim Brotherhood Black Panthers And the White Surpeninst Groups.As Americans we need to stand with are Military and Law Enforcement First Responders they are the ones that protect the innocent people not the thugs or gangs and the Far Left Liberals Hollywood Elites And Fake News Medias need to STOP 🛑 with the there onesided outrage against are Law Enforcement Officers God Bless you and the United States 🇺🇸🎚🙏

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