Blue Lives Matter? Not On Facebook
I started noticing something troubling a couple of years ago. It was just a gut feeling at that point. But it’s time we have a real conversation about it.
Facebook doesn’t care about police. Until, of course, they kill someone. And that someone has to be a minority.
Let me give a little context so you don’t think I’m just running my mouth.
I run a marketing agency that will produce and distribute close to 10,000 videos on social media this year. We’ll spend MILLIONS of dollars on Facebook and Instagram (which is owned by Facebook) advertising for countless companies. We’ll run campaigns with dozens of social media influencers. So suffice it to say we track a LOT of posts, data and engagements.
But that’s not all. I’m the co-host of a show called The Whiskey Patriots, where we take on pro-police topics regularly. I’m constantly writing articles in support of first responders and veterans. And last year, my agency launched a campaign to donate $500,000 in services to police and other first responders and veterans to help tell the stories behind the uniforms.
In the past two months, I’ve been “temporarily banned” on Facebook for 24 hours for a “Blue Lives Matter” post. (I was later “apologized to” by Facebook when a media outlet reached out to them about the ban.) I’ve had eight pro-police posts removed, saying that I “violated Facebook’s terms” – which of course they won’t elaborate on. But there’s more.
I’ve reported countless posts by people threatening violence against police officers and the families of police officers…only to be told that the post did NOT violate Facebook’s “community standards.”
Then there’s Facebook’s “tags,” where you can categorize videos for easy discovery. “Black Lives Matter” is obviously a very popular tag. But guess what tag doesn’t exist? “Blue Lives Matter.”
When it comes to advertising, it’s very easy to serve up content to people who support Black Lives Matter and other similar causes. Blue Lives Matter? Not so much.
How about organic reach? Organic reach is the number of people who see posts without putting any kind of an ad budget behind it. We keep an eye on this for countless clients and social media influencers. Gun related or police related post? Plan on your organic traffic being lousy.
My public figure page is a great example. I have about 102,000 followers who are overwhelmingly supportive of first responders and veterans. Yet when I put up spectacular videos in honor of police? The reach is in the toilet.
Here’s how WE are combatting it – and I’d encourage you all to do the same. You need to beat the system. If Facebook recognizes a high level of engagement early on in a post, the algorithm automatically serves up the content to more people. Which means the more likes, comments and specifically SHARES you get early on…the more people your pro-police content will reach.
Remember, we’re all in this together. And I’ll say what nobody else wants to say – it sure is looking more like “us” vs. “them” online.
Kyle S. Reyes is co-host of The Whiskey Patriots and the Chief Executive Officer of The Silent Partner Marketing. Reyes is also an acclaimed keynote speaker on entrepreneurship, leadership, marketing and social media. You can follow him on Facebook.
Editors note: Law Enforcement Today appreciates the words sent to us by Mr. Reyes. We have experienced the same Facebook penalties articulated in this article. Interestingly enough, they (Facebook) do not seem to care about “due process” when implementing remedies to perceived violations from conservative groups that use their services. It is nothing short of censorship. Therefore, it is important to “like” and “share” content to ensure it reaches as many people in our audience as possible. Finally, if you don’t see us on Facebook for the next week, that means we’ve been sent “Social Media Jail” for posting this piece.
(Photo courtesy 911Garage)