The critical drop in recruits for police department careers is not a secret. LET has been sharing information on this crisis for quite some time now.
One would think that departments would use whatever platforms they could to reach a wider audience when they are hiring for open positions. Unfortunately, that is not the case with the LAPD.
News broke Saturday September 28th that the LAPD would be opening an investigation into a recruitment ad for their department that simply stated- “Choose your future! LAPD is hiring!”- which somehow appeared on the Breitbart news website.
As reported by the Los Angeles Times:
“Police Chief Michel Moore said Saturday on Twitter that the LAPD did not purchase ad space from the site and is trying to determine whether the posting was meant to “discredit” the department.”
Further going on to say that the LAPD and the city’s personnel department were investigating if it was a spoof ad. Their ongoing active recruitment can be found on their website, LAPDOnline.org.
The ads appearance on Breitbart was called into question according to The Times when Noah Shachtman, editor-in-chief of the Daily Beast, tweeted asking ‘why LAPD recruitment ads were appearing on Breitbart’.
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So why the big issue? Wouldn’t the department want to pull viable candidates from all over the country from a nationally read news outlet? Especially if there is a police recruit shortage? Nope!
As explained by Mercury New.com:
“Critics have repeatedly accused Breitbart of running racist and sexist content over the past decade. They cite articles with such headlines as ‘The Smartest People in the World Are All Men’ and ‘Data: Young Muslims Are a Ticking Time Bomb in the West.’”
It should also be noted as reported by Politico:
“The campaign of Democratic presidential candidate Beto O’Rourke ejected a Breitbart News reporter from a campaign event last month, saying the website walks the line between being news and a perpetrator of hate speech. The campaign also said Breitbart used to have a section devoted to ‘black crime’.”
Not that anyone takes O’Rourke seriously, but it shows the insanity of what’s happening.
Has a recruitment ad really come back to politics? Does everything nowadays have to turn back to that? Would this be different if the ad had appeared on a less conservative and say more liberal news site? Would anyone have even made an issue out of it if it had?
Department officials later released separate tweets from that of the chief further explaining the reasoning for the investigation.
“We are aware that a recruitment advertisement has been circulated on a website that creates a negative juxtaposition to our core values,” vowing that they will find ways to make sure that this never happens again.
There was no explanation as to what those ‘core values’ of the police department are though.
So even though there are claims that Breitbart news is a “far right-wing” news outlet, is the LAPD suggesting that being a conservative goes against their core values? That all readers of the news site, must be racists or sexiest? Can’t individuals get their news from more than one online site beyond the mainstream media outlets? After all, some people only get their news from social media remember?
In a statement that was released by Breitbart spokeswoman Elizabeth Moore states the company is:
“One of the most pro-police, pro-law-enforcement news organizations in America. We have been cited by the New York Times Magazine as having one of the most diverse news rooms in the nation, with a history of promoting women and minorities into leadership positions. We also know we have strong readership among the rank-and-file in the LAPD,” Moore stated.
So, if the recruitment ad was real, how could it have ended up there if it was never meant to be on a ‘site like that’? Bruce Whidden a City of Los Angeles personnel department spokesman reported to the Times that the “[personnel] agency buys job ads through Google on behalf of the LAPD and other city departments. The department is now reexamining its ad filters.” So how do these ads originate?
According to, Matt Rivitz, founder of Sleeping Giants, (according to the Los Angeles Times) a volunteer-driven campaign aimed at targeting racism, sexism and other forms of bigotry in the media — and a frequent Breitbart antagonist:
“Companies that purchase online advertising typically rely on Google, Facebook or other third parties and frequently don’t know where their messages are appearing.”
It appears that Breitbart and Sleeping Giants have a long history of speaking out against one another:
“Sleeping Giants, which has more than 200,000 followers on Twitter, has waged a concentrated messaging campaign against Breitbart, regularly asking advertisers on the site whether they want their products to be associated with the site’s articles.”
In other words, they don’t want to say that it could have been done by an individual who maybe thought reaching out to conservative readers would bring in applicants to the LAPD. If you read between the lines of the comments of the top brass at the LAPD and city officials, it would appear that they have stated (without saying it) that the LAPD is only looking for individuals that do not live a life of conservative values.
I wonder how that makes LAPD officers who are currently part of the force feel? Not that individuals are safe to talk about their values openly anymore, without fear. It’s hard to believe that there are no conservative members of the police force, and no conservatives living in LA or California for that matter.
So, does that mean that police departments shouldn’t recruit for individuals on all news sites? CNN, MSNBC, Fox News, etc.? Has this grown beyond the question on the values of this specific website, and moved into who the LAPD is really looking to hire going forward?
It really calls into question, when did ‘conservative’ become such a bad word or mind set? Why do some feel that individuals (or police officers) can’t be conservative and still approach life (or their careers) with an open mind?
Hey, if you’re reading this…. It appears the LAPD is hiring by the way!